Freelance PPC consultant · London

Google Ads that actually get you leads

I manage PPC campaigns and build dedicated landing pages for service businesses across the UK. No jargon, no fluff — just more enquiries.

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The platforms I work in

Google Ads

Microsoft Advertising

Services

What I do

Three ways I help service businesses get more out of Google Ads.

Google Ads Management

Full campaign setup and ongoing management. Keyword research, ad copy, bidding strategy, and monthly reporting. You focus on the jobs — I focus on getting them in.

Landing Page Builds

Dedicated pages built for your ad campaigns. Not your homepage — purpose-built pages designed to turn clicks into enquiries. Built fast, tested regularly.

Free PPC Audit

Already running Google Ads? I'll review your account and tell you exactly what's costing you money and what to do about it. No obligation.

Common problems

Struggling with any of these?

These are the things I find again and again when I look inside an account for the first time.

Clicks, but no phone calls

Traffic looks healthy and the budget disappears every month, but the enquiries never turn up. Usually the ads are reaching people who were never going to call.

Your cost per lead keeps climbing

It worked at first and it's got worse every quarter. Left alone, an account drifts — competitors move, costs rise, and nobody rebuilds what stopped working.

You're paying for the wrong searches

If nobody is adding negative keywords, you're paying for people looking for jobs, DIY guides and free advice. It's the fastest money to stop wasting.

Ads point at your homepage

Someone searches for one specific service, lands on a page about everything you do, and leaves. A page built for that one search converts far better.

Nothing's tracked properly

If calls and form fills aren't recorded as conversions, nobody can tell which keywords bring work and which burn cash — including Google's own bidding.

You can't get a straight answer

Reports full of impressions and click-through rates, nothing about how many jobs came in. You should know what a lead costs you and whether it's going up or down.

Experience

Industries I work with

Solar Energy

Cleaning Services

Locksmiths

Immigration Law

Private Investigators

Real Estate

Each niche needs a different approach. If yours isn't listed, get in touch — I've likely worked in something similar.

Why me

Why work with me

Every day, someone is searching for exactly what you do. Let's make sure they find you and not a competitor.

Lead generation only — no e-commerce, no social ads
Clients across the UK, US and EU
Agency and in-house experience, so you get what actually works
You deal with me directly — no account handlers, no juniors
A small client list, so your account gets real attention

How it works

Three steps to get going

No long onboarding and no tie-in before you've seen anything.

Understand

I look at your account, your website and who you're actually trying to reach. If you're not running ads yet, we talk through what a good lead is worth to you.

Plan

You get a straight explanation of what I'd change and why, what it costs, and what to expect. Nothing starts until you're happy with it.

Deliver

I build or rebuild the campaigns, get tracking working properly, then keep testing and tightening them. You get plain-English reporting on leads, not impressions.

About

About me

I'm Anton, a London-based Google Ads consultant with experience running paid campaigns across solar, locksmiths, cleaning, law, and more. I've managed accounts at agency level and in-house — which means I know what actually moves the needle, and what's just agency box-ticking. I work with a small number of clients at a time so I can focus on results, not volume.

Agency and in-house experience
Lead generation only — no e-commerce, no social ads
A small client list, so your account gets real attention

Anton Thomas, freelance Google Ads consultant

Testimonials

What clients say

Coming soon — I'll add these as current projects wrap up, in clients' own words and with their permission.

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